On the evening of October 20, 2021, Grouphorse Group held an unveiling ceremony to reveal the company’s new, international logo. The event also marked the beginning of the Group’s new, hybrid brand strategy, which will use both old and new logos.

In attendance at the ceremony was Ms. Xu Yanan, who is one of Grouphorse’s Senior Advisors, as well as a former Director-General of the Department of Translation and Interpretation at the MFA, and former Chief of the Chinese Translation Service of the Documentation Division of the Department for General Assembly and Conference Management (DGACM) at the UN. Xu was responsible for unveiling Grouphorse’s new international logo.

In her speech, Xu said that since the establishment of Grouphorse, the company has gained extensive recognition at home and abroad with its professional competency and quality language services. Grouphorse has made significant contribution to promoting international communication and cooperation.

From now on, the newly launched international logo will represent Grouphorse and establish its image on the global stage, upholding Grouphorse’s commitment towards facilitating global communication for better international relations.

Ms. Xu then officially announced that Grouphorse’s international logo, from the day of October 20th, has come into force and into use.

For many years, Grouphorse has been devoted to promoting communication between different languages and cultures, and pushing for exchanges and mutual learning among global civilizations.

The international logo has been launched in order to promote brand recognition worldwide, to expand Grouphorse’s presence overseas, and to facilitate its participation in the international division of labor and in the global value chains. This launch signifies that Grouphorse is already writing a new chapter in its journey, and is ready to reach a whole new level.